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MHYTH raises INR 5 crore for luxury innerwear push as China Europe dominance faces a new rival
Startups
Published on 6 May 2026
Asia first luxury and asset light plans to win
Luxury innerwear and lifestyle brand MHYTH has raised INR 5 crore in pre-seed funding led by a Mumbai single-family office and backed by prior angel interest from Nine Rivers Capital. Founded by Mitali Rai, it operates an automation-led, asset-light model across Bengaluru and New Delhi, aiming to beat China and Europe reliance with low-inventory, high-rotation product delivery.
- MHYTH secured INR 5 crore pre-seed for designer lingerie and more
- Funding came from a Mumbai single-family office led by Mohammed Asief Khan
- Brand launched in early 2025 with automation-led, asset-light operations
- Targets global-quality innerwear while reducing dependence on China Europe supply chains
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This summarization was done by Beige for a story published on 
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