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Meta to launch personalized agentic AI assistant before Q4 with Instagram shopping tool
Technology
Published on 6 May 2026
The AI may shop for you inside Instagram
Meta is reportedly building a personalized “agentic” AI assistant for users, powered by its new Muse Spark AI model. The company is also working on an internal AI agent called Hatch. Separately, Meta plans to integrate a shopping tool into Instagram, with a launch targeted before the fourth quarter of this year.
- Meta is developing a personalized agentic AI assistant
- The assistant will reportedly use the Muse Spark AI model
- Meta is also building an internal agent named Hatch
- Instagram could add shopping features before Q4
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times