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Meta Q1 earnings surge as AI boosts engagement and ad revenue across Instagram Facebook
Technology
Published on 3 May 2026
AI improvements helped ads convert better and keep users watching
Meta’s Q1 results point to AI as the engine behind higher engagement and stronger advertising performance. Video consumption rose across Instagram and Facebook, while ad conversion improved, lifting revenue. The company is also rolling out more AI-powered tools for content discovery and advertiser solutions, signaling continued growth as it expands its AI toolkit.
- AI-driven video recommendations lifted engagement on Instagram and Facebook
- Ad conversion rates improved, supporting stronger revenue in Q1
- Meta is expanding AI tools for content discovery and advertisers
- Results suggest further AI-led growth ahead
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times