Manyavar Parent Vedant Fashions Falters as Wedding Budgets Tighten and Gen Z Changes Taste

Gen Z is swiping left on sherwanis—and revenues follow

Vedant Fashions, once a showstopper after its IPO, is seeing flat revenues as the wedding market cools and demand shifts. With Gen Z increasingly indifferent to traditional sherwanis, the brand’s signature appeal is losing lustre. The struggle highlights how consumer spending priorities are changing even for well-known ethnic wear players.