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Logitech boosts spending for AI gaming and business devices CEO says momentum despite supply woes
Technology
Published on 10 May 2026
The AI bet isn’t just a feature rollout
Logitech says it will spend more this year on product development and marketing, even as it navigates worries about a sluggish economy and Middle East supply issues that have weighed on sales. The company is prioritizing gaming, business customers, and AI-enabled devices, aiming to convert AI opportunities into growth while preserving a strong financial foundation.
- Logitech plans higher spending on product and marketing initiatives
- Growth focus shifts to gaming, business customers, and AI devices
- Middle East supply disruptions have affected sales
- Company expects momentum despite broader economic slowdown fears
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times