Kids cosmetics boom as kidfluencers push get ready with me habits

Published on 14 May 2026

Playtime makeup is turning into a routine

The “get ready with me” trend is pulling kids deeper into the beauty industry, fueled by kidfluencers who showcase cosmetics to young audiences. Brands market the products as play and experimentation, but experts warn the content can shape social conditioning—nudging kids from curiosity toward routine, and potentially impacting self-image and the need for external validation.

Kidfluencers are accelerating early engagement with cosmetics
Brands frame use as fun, but routines may form quickly
Experts warn about social conditioning and self-image risks
External validation could replace safe experimentation

#beauty industry #kids #consumer trends #social media #influencers

Read the full story at The Economic Times

This summarization was done by Beige for a story published on The Economic Times

Kids cosmetics boom as kidfluencers push get ready with me habits

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