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Jio BlackRock pivots to distributors after a direct sales experiment
Business
Published on 24 April 2026
Why the JV reversed course in under a year
Jio BlackRock Asset Management is changing its go-to-market strategy less than a year after launch. After initially selling directly and bypassing intermediaries, the JV will now distribute specialized investment funds through distributors, with plans to expand this approach to mutual fund schemes—targeting investors who prefer more guidance before committing capital.
- Jio BlackRock shifted from direct sales to distributor-led distribution
- Specialized investment funds will be offered via distributors first
- Mutual fund schemes could follow this expanded distribution model
- The strategy targets investors needing additional guidance
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times