Instant house help bookings hit 3 million in April as platforms push into new services

Profit worries linger as prices rise and workers stay scarce

Instant house help platforms notched over 3 million bookings in April as demand grows even while companies raise prices. But worker shortages and uncertainty around the “10-minute” category’s long-term profitability are raising questions. To deepen engagement and offset margin pressure, firms are branching into adjacent services like cooking and car washing, testing whether the market can scale beyond quick tasks.