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Instagram restricts reach of content aggregators in crackdown on repost spam
Technology
Published on 30 April 2026
Some repost accounts will suddenly see reduced reach
Instagram has introduced changes aimed at content aggregators that primarily re-upload posts rather than creating original content. The update is designed to limit the reach of accounts that recycle others’ work, reducing visibility for repost-driven pages and encouraging more original posting across the platform.
- Instagram is targeting content aggregators that repost without creating original work
- The update reduces reach for accounts that re-upload others’ posts
- The crackdown aims to curb repost driven content and boost originality
- Affected accounts may see visibility decline after the change
Read the full story at TechCrunch
This summarization was done by Beige for a story published on 
TechCrunch