← Latest news 
IndiGo and Air India duopoly strains MakeMyTrip as airlines push direct tickets harder
Business
Published on 24 April 2026
OTAs fear airlines will win the click and the cash
Indian airlines are accelerating direct ticket sales, challenging the long-standing advantage of online travel agents like MakeMyTrip. With the IndiGo and Air India duopoly tightening control over pricing, inventory, and customer funnels, OTAs may see tougher competition. The key question now is whether airlines can convert demand into direct bookings without losing customers to popular travel platforms.
- IndiGo and Air India are pushing direct channels more aggressively
- MakeMyTrip and other OTAs face sharper competition for bookings
- Duopoly leverage could change pricing and distribution dynamics
- The battle is shifting from search to the final ticket purchase
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times