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India’s Smart TV boom accelerates as South pulls ahead in CTV adoption
Business
Published on 6 May 2026
South has the lead as streaming moves to bigger screens
India’s CTV and smart TV adoption is rising quickly, with Southern regions ahead in smart TV ownership. The shift is being driven by improving internet access and growing demand for larger screens to stream content. While many Indians still use phones to get online, video viewing and social media consumption are pushing entertainment habits toward connected TVs.
- Smart TV adoption in India is growing rapidly
- Southern regions lead in ownership and CTV penetration
- Better connectivity and big-screen streaming demand are key drivers
- Phone-first internet use is still widespread, but viewing trends shift to TVs
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times