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India’s I beauty rise turns Ayurvedic heritage into global skincare rivals
Business
Published on 14 May 2026
Big players are buying Indian brands fast for global shelves
India’s beauty industry is gaining global momentum with “I-beauty,” blending Ayurvedic roots and modern science. Buoyed by growing exports and high-profile acquisitions by major multinationals, Indian brands are positioning affordable, dermo-focused luxury for international consumers. Yet the path is tough, with a crowded global market and entrenched K-beauty competitors.
- I beauty links Ayurveda with modern science for skincare innovation
- Exports are rising and acquisitions signal global interest
- Indian brands are targeting affordable luxury and dermocosmetics
- K beauty dominance and global crowding remain major hurdles
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times