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Indian cinema bets on theatres again as OTT waits longer and rights spending cools
Entertainment
Published on 13 May 2026
Studios are pushing streams back after the first hit
Indian film studios are re-centering movie theatres, delaying OTT releases after theatrical debuts to chase box-office success. As streaming platforms cut spending on film rights, collections have surged, with 2025 hitting record highs. The shift changes the release rhythm for audiences and reshapes revenue strategies across producers, exhibitors, and streamers alike.
- Films are staying theatrical longer before hitting OTT platforms
- Studios want higher box-office returns over faster streaming windows
- Streaming platforms are spending less on movie rights
- 2025 delivered record-high box-office collections
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times