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India orders antitrust probe into Pernod Ricard over alleged retailer exclusivity deals
Business
Published on 8 May 2026
Probe follows claims Pernod funded retailers for shelf space
India’s competition watchdog has begun an antitrust probe into French liquor giant Pernod Ricard after complaints alleging exclusive arrangements with New Delhi retailers. The Competition Commission of India found merit in claims that financial support was offered to retailers in return for stocking Pernod brands. Officials warn this could distort demand patterns and restrict consumer choice.
- CCI has opened an antitrust probe into Pernod Ricard
- Allegations center on retailer exclusivity in New Delhi
- Claims involve financial support tied to stocking Pernod brands
- Watchdog says it could limit consumer choice and distort demand
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times