Indian regulators are opposing Pernod Ricard’s latest appeal to recover its Delhi liquor license, after authorities previously rejected the firm over alleged collusion with retailers to boost market share. Pernod denies any wrongdoing, saying the ban has hurt its business for three years. Delhi’s government argues the decision must protect public interest and limit regulatory risk.
India’s competition watchdog has begun an antitrust probe into French liquor giant Pernod Ricard after complaints alleging exclusive arrangements with New Delhi retailers. The Competition Commission of India found merit in claims that financial support was offered to retailers in return for stocking Pernod brands. Officials warn this could distort demand patterns and restrict consumer choice.
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French spirits giant Pernod Ricard says it has not decided on listing its Indian subsidiary, while weighing strategic options to enhance shareholder value. Pernod Ricard India is a major player in alcobev, and the company expects strong momentum in a market it calls its second-largest globally by value. Growth is supported by India’s premiumisation trend.
Pernod Ricard SA, known for Absolut vodka and Chivas Regal whisky, has started preparations for a potential initial public offering of its Indian business, according to people familiar with the matter. The company’s next steps and timing are not yet clear, but the move signals renewed appetite for valuing and funding growth in India’s spirits market.
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