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India data obesity hits as phones lag behind photos videos and cloud demand explodes
India
Published on 10 May 2026
Most users may soon pay for cloud to cope
India’s smartphone and social media boom is creating a “data obesity” crisis as users’ photos, videos and AI-generated files balloon faster than device storage. Experts warn that people are struggling to manage ever-growing libraries. Counterpoint estimates cloud storage paying users could jump to as high as 100 million by 2030 from roughly 10–15 million today.
- Smartphone and social media usage is driving massive storage growth
- AI tools add to the pile with more data-heavy content
- Experts warn of a “data obesity” management problem
- Cloud paying users could surge to 100 million by 2030
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times