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IBM launches AI Companion inside Ferrari’s F1 fan app for 2026 Miami Grand Prix engagement
Technology
Published on 2 May 2026
A chatty AI guide answers with live Ferrari race context
IBM has rolled out new AI-powered features for the Scuderia Ferrari app ahead of the 2026 Formula 1 Miami Grand Prix. Built on IBM watsonx, the update adds an AI Companion for conversation-style guidance, a Game Center with quizzes and leaderboards, and an upgraded Race Center with richer timelines and real-time driver insights—aimed at engaging Ferrari’s massive global Tifosi base.
- AI Companion built on IBM watsonx provides conversation-style, data-driven answers
- Game Center adds predictors, quizzes, leaderboards, and timed 60-second Countdown Quiz challenges
- Achievements and badges are designed to boost participation and social sharing
- Enhanced Race Center delivers deeper session timelines and improved real-time driver data
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This summarization was done by Beige for a story published on 
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