IBM has rolled out new AI-powered features for the Scuderia Ferrari app ahead of the 2026 Formula 1 Miami Grand Prix. Built on IBM watsonx, the update adds an AI Companion for conversation-style guidance, a Game Center with quizzes and leaderboards, and an upgraded Race Center with richer timelines and real-time driver insights—aimed at engaging Ferrari’s massive global Tifosi base.
Ferrari expects a faster growth push in India after the EU FTA reduces import duties on its cars. The company is now urging buyers to place early orders, aiming to deliver vehicles at lower prices within 18 months. Ferrari says the timing fits its long-term India focus, supported by improving infrastructure and a growing base of younger, globally exposed customers.
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