Handcare goes mainstream in the West as India catches the skincare wave

A 15 step viral routine turned hands into a beauty category

Handcare is exploding as the next big skincare frontier after a viral 15-step routine popularised by influencer Victoria Ortega. Experts link the momentum to the pandemic, when heavy use of soaps and sanitisers revealed dryness, damage and early ageing. Now, hands are being treated like a dedicated beauty category, and India is rapidly catching up with the trend.