Generic semaglutide rush hits India as Novo Nordisk patent fallout reshapes obesity drug prices

Lower prices arrive fast as generics trigger a sales shock

India’s weight-loss drug market is rapidly shifting as generic semaglutide becomes available after Novo Nordisk’s patent loss. The cheaper alternatives are already pressuring Eli Lilly’s sales while unlocking a surge in demand. With multiple Indian drugmakers racing to launch affordable options, the country’s obesity-treatment landscape is entering a new, more price-accessible phase.