Freo buys IndiaLends to scale digital lending fast and aims to serve over 5 crore users

Deal merges licences and distribution, but both brands stay separate

Digital banking startup Freo has acquired a 100% stake in credit marketplace IndiaLends, pending regulatory approvals. The move will combine Freo’s licences and product stack with IndiaLends’ marketplace distribution, targeting profitable growth at scale. Freo says the combined platform can serve over 5 crore users, with AI embedded across the stack, while both brands will operate independently.