← Latest news 
Fifth Sense fragrance brand raises Rs 6 3 crore as OTP Ventures leads pre seed round
Startups
Published on 24 April 2026
Climate adapted perfumes are the angle investors backed
D2C fragrance brand Fifth Sense has raised Rs 6.3 crore in pre-seed funding led by OTP Ventures, with participation from Sadev Ventures, ISV Capital, and angel investors. Founded by IIM Kozhikode alumni, the brand sells premium fragrances designed to suit India’s changing climates, underscoring rising investor appetite for the evolving perfume market.
- Fifth Sense raised Rs 6.3 crore in pre-seed funding
- OTP Ventures led the round with other investors joining
- Founders are IIM Kozhikode alumni behind climate adapted fragrances
- Deal signals growing interest in India’s D2C perfume market
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times