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FIFA slashes India World Cup media rights price to 35 million but buyers stay away
Economy
Published on 24 April 2026
Even a steep cut still fails to trigger bids
FIFA is finding it tough to sell India media rights for the 2026 and 2030 World Cups, forcing it to cut its asking price to $35 million. The reduction reflects a slowdown in sports broadcasting and limited interest from potential buyers. JioStar, the current rights holder, is viewed as the closest contender as FIFA continues to shop for deals.
- FIFA has reduced India World Cup media rights price to $35 million
- A sluggish sports broadcasting market is shrinking the buyer pool
- JioStar remains the main contender to retain or expand rights
- Despite the cut, FIFA still has no confirmed takers
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times