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FIFA risks disappointment as India World Cup media deal bids fall far below hopes
Economy
Published on 7 May 2026
Valuations could shrink as broadcasters stay cautious
FIFA is struggling to sell 2026 World Cup media rights in India as expected deal values come in far below early projections. Experts say broadcasters are wary after overspending on cricket and facing a weaker advertising environment. With demand softening, FIFA may have to scale down its expectations to align with a subdued local market.
- India bids for 2026 World Cup media rights are lagging initial estimates
- Broadcasters are more cautious after heavy cricket spending
- A weak advertising environment is dampening overall media-rights appetite
- FIFA may need to lower valuations to close deals
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times