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ETtech Morning Dispatch reveals AI led digital storefront race and Lalit Keshre award win
Technology
Published on 27 April 2026
Brands are building storefronts that act like salespeople
Digital platforms and brands are accelerating their AI efforts by building their own AI-led storefronts designed to guide shoppers like live sales support. In today’s ETtech Morning Dispatch, the spotlight also lands on Lalit Keshre, whose big ET Awards win signals growing momentum in the tech ecosystem. Here’s what to watch next.
- Brands are rolling out AI storefront experiences
- The goal is more guided shopping and conversions
- Lalit Keshre’s ET Awards win adds industry momentum
- ETtech Morning Dispatch tracks the latest tech signals
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times