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China Media Group lands FIFA World Cup TV deal ending rights standoff weeks before 2026 kick-off
Sports
Published on 15 May 2026
Deal settles a TV rights fight days before 2026 starts
China Media Group said it has struck a FIFA broadcasting deal covering four World Cup tournaments, ending a rights standoff less than a month before the 2026 men’s World Cup begins in the US, Mexico and Canada. The package includes men’s events in 2026 and 2030 and Women’s World Cups in 2027 and 2031, with exclusive media and sub-licensing rights in mainland China. It spans free-to-air and paid TV plus online and mobile distribution, but financial terms remain undisclosed.
- CMG, parent of state broadcaster CCTV, reached the FIFA deal
- Men’s World Cups covered: 2026 and 2030
- Women’s World Cups covered: 2027 and 2031
- Rights cover free-to-air and paid TV, plus online and mobile platforms
- No financial terms were disclosed by CCTV
- CCTV is also seeking streaming distribution via China Mobile’s Migu
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times