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Cannes inks Meta as sponsor replacing TikTok as AI video buzz takes over
Technology
Published on 11 May 2026
Festival will spotlight Meta AI video and glasses
The Cannes Film Festival has signed a multi year sponsorship deal with Meta, replacing TikTok. Meta will promote its video enabled glasses and showcase its AI video technology on the festival stage. The news comes amid mounting concerns over AI in filmmaking, with director Steven Soderbergh reportedly using Meta AI for his upcoming John Lennon documentary.
- Meta becomes a multi year Cannes sponsor, replacing TikTok
- The deal includes promotion of Meta video enabled glasses
- Cannes will showcase Meta AI video technology
- Steven Soderbergh is reportedly using AI for a Lennon documentary
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times