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Bumble ditches left right swipes Bumble CEO says the shopping-style match cycle is broken
Business
Published on 15 May 2026
Swiping ends in select markets by Q4
Bumble is preparing a major overhaul of how people date on its app, starting with the removal of the iconic left-right swipe. The company says swiping will disappear in select markets by Q4 as part of “the next Bumble,” aimed at authenticity, AI-assisted matchmaking, and reducing dating fatigue. Bumble founder Whitney Wolfe Herd links the change to growing exhaustion and reports of low-quality matches, spam, and fake profiles, while insisting AI won’t be used to falsify who users are.
- Bumble will remove left right swipes in select markets by Q4
- The redesign targets “the next Bumble” and reducing dating fatigue
- Plans emphasize authenticity and AI-assisted matchmaking tools
- An AI assistant called “Bee” is reportedly in the works
- Bumble says it will not allow AI fake photos or fake identities
- The women messaging-first rule will be redesigned, not eliminated
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times