Bumble is preparing a major overhaul of how people date on its app, starting with the removal of the iconic left-right swipe. The company says swiping will disappear in select markets by Q4 as part of “the next Bumble,” aimed at authenticity, AI-assisted matchmaking, and reducing dating fatigue. Bumble founder Whitney Wolfe Herd links the change to growing exhaustion and reports of low-quality matches, spam, and fake profiles, while insisting AI won’t be used to falsify who users are.
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