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Britannia surges while FMCG slides as CEO taps forgotten brands for margin boost
Business
Published on 24 April 2026
What are the ‘resident jewels’ driving margins higher
Even as India’s FMCG index has fallen nearly 20% from its peak, Britannia is gaining ground. With a new CEO steering a turnaround, the company is leaning into underused ‘resident jewels’—older or less-highlighted brands—to improve margins and reshape its growth narrative. The strategy suggests value is being unlocked from what the market ignored.
- FMCG stocks are down nearly 20% from their peak
- Britannia is outperforming despite the sector slowdown
- The new CEO is focusing on ‘resident jewels’
- Margin improvement is central to the revamped growth plan
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times