Bombay High Court stops rival from UltraPlus and UltraHiTouch branding after UltraTech win

Court says the names are confusingly too close

UltraTech Cement has won a trademark battle in the Bombay High Court, which barred Shiv Cement Co. from using the “UltraPlus” and “UltraHiTouch” brands. The court ruled the rival’s trademarks were confusingly similar to UltraTech’s well-known products. Shiv Cement Co. has been ordered to pay Rs 50 lakh in compensation plus Rs 16.48 lakh toward legal costs.