UltraTech Cement has won a trademark battle in the Bombay High Court, which barred Shiv Cement Co. from using the “UltraPlus” and “UltraHiTouch” brands. The court ruled the rival’s trademarks were confusingly similar to UltraTech’s well-known products. Shiv Cement Co. has been ordered to pay Rs 50 lakh in compensation plus Rs 16.48 lakh toward legal costs.
UltraTech and Dalmia are moving toward greener cement using blended mixes, renewable power and newer technologies, aiming to cut the sector’s heavy carbon footprint. But progress is slowed by high production costs, soft demand and limited government support. With no clear pull from buyers, India’s push for green cement faces a fundamental adoption question.
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UltraTech Cement has crossed 200 million tonnes of production capacity in India, reinforcing its dominance in the local market. The milestone also cements its position as the world’s largest cement producer outside China. With expansion underway, the company is targeting 240 million tonnes by FY28, signaling aggressive growth despite a competitive sector.
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