← Latest news 
AI giants flood India with TV and billboards to make chatbots everyday habit
Technology
Published on 6 May 2026
Billboards are turning chatbots into daily utilities
ChatGPT and Google Gemini are launching big-budget TV and billboard campaigns in India, positioning AI as a solution for routine, everyday problems. The goal goes beyond awareness: these firms want to build a new user habit so people rely on AI for common tasks. It is a race to define what “AI usefulness” means before competitors do.
- ChatGPT and Google Gemini are running large-scale India advertising
- Campaigns focus on everyday problem solving, not just tech features
- The aim is to make AI a daily habit for millions
- Strategy is about creating and owning a new user behavior category
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times