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AI and connected TV upend India’s digital ad market as programmatic buying surges
Business
Published on 10 May 2026
Budget shifts are accelerating as ads go more automated
India’s digital advertising landscape is being reshaped by AI, programmatic buying, connected TV, and the rise of retail media. As marketers divert budgets from traditional TV toward digital platforms, demand is growing for automated, AI-driven ad buying and targeting. The convergence is creating a faster, more data-led market where campaigns can be optimized in real time.
- AI is making ad targeting and optimization more automated
- Programmatic buying is driving faster, data-driven decisions
- Connected TV is pulling more traditional TV budgets into digital
- Retail media is emerging as a new growth engine for marketers
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times