India’s digital advertising landscape is being reshaped by AI, programmatic buying, connected TV, and the rise of retail media. As marketers divert budgets from traditional TV toward digital platforms, demand is growing for automated, AI-driven ad buying and targeting. The convergence is creating a faster, more data-led market where campaigns can be optimized in real time.
Indian entrepreneurs are rethinking the internet as organic reach shrinks and marketplace and ad costs rise. A Manali chocolatier shut off “rented” visibility by building an owned website, triggering a surge in organic orders and stable monthly revenue. With AI website building lowering barriers and search plus UPI boosting direct credibility, more businesses are moving from social pages to controllable digital storefronts.
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Cleartrip, part of the Flipkart group, has appointed Pallavi Saxena as its Chief Marketing and Revenue Officer. She will lead marketing strategy, growth planning, and insights, aiming to tightly connect brand building, customer engagement, and commercial performance. Coming from a decade at Flipkart—most recently leading marketing, revenue and customer growth for lifestyle—Saxena is set to strengthen Cleartrip’s travel brand and scalability.
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