250 billion e commerce boom upends India retail buying as safeguards demand rises from traders

Traders warn unregulated growth could hit jobs

India’s e-commerce market is projected to jump to $250 billion, powered largely by Gen Z shoppers and new formats like live and creator-led commerce. But a traders’ body fears rapid, unregulated expansion could squeeze traditional retail and jobs. It is pushing the government for a clear e-commerce policy to set fair competition rules.