Prime Minister Narendra Modi urged cabinet colleagues to cut unnecessary spending, including reducing petrol use and limiting foreign travel. He also reportedly trimmed his own convoy size to conserve resources and ease the country’s import burden. The government clarified this is “wise spending, not austerity”, with no cuts to capital expenditure or welfare programmes.
India’s post-pandemic K-shaped recovery is losing its sharp divide as rural demand begins to grow faster than urban momentum. The change is being powered by everyday FMCG consumption and welfare-linked spending, while urban markets mature. With city growth becoming more steady, the next mass-consumption wave appears increasingly rooted in India’s hinterlands.
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