Indian entrepreneurs are rethinking the internet as organic reach shrinks and marketplace and ad costs rise. A Manali chocolatier shut off “rented” visibility by building an owned website, triggering a surge in organic orders and stable monthly revenue. With AI website building lowering barriers and search plus UPI boosting direct credibility, more businesses are moving from social pages to controllable digital storefronts.
Swipe through stories, personalise your feed, and save articles for later — all on the app.
