Mahindra & Mahindra kicked off the new fiscal year with strong April sales. Total vehicle sales rose 14 percent year over year to 94,627 units. Passenger vehicle sales increased 8 percent domestically, while tractor sales climbed 21 percent overall. The broad-based numbers point to resilient demand across the company’s key categories.
India has overtaken US and China to become the world’s biggest tractor market, now capturing about half of global wheeled-tractor sales. That rise is happening despite slow agri GDP growth and shrinking farm sizes. With farming not doing the heavy lifting, the question is: what demand is really propelling tractor sales across India?
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