D2C toy startup Legend of Toys has raised ₹21 crore in a pre-Series A round led by Singularity Early Opportunities Fund, with participation from Veltis Capital, Enzia Ventures, DeVC, Atrium Angels, and Stride. Founded in 2024 by Afshaan Siddiqui and Vinay Jaisingh, it will use the funds to deepen its RC and narrative play lines, scale manufacturing, and expand international distribution. The brand also plans growth in DIY and more consumer marketing, alongside digital expansion.
Bengaluru D2C toy brand Legend of Toys has raised ₹21 crore in a Pre-Series A round led by Singularity and others, as it pushes toward what it calls India’s first premium play universe. The funding follows an 18-month surge that brought annualised revenue past ₹30 crore and 20% month-on-month growth. The company points to shifting demand signals: imports reportedly fell 52% while exports rose 239% from FY2014–15 to FY2022–23, alongside BIS certification since 2021.
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