Taylor Swift has filed trademark applications covering two audio clips and an image, aiming to protect her voice and likeness from AI-generated deepfakes. The move comes amid widespread misuse of her image and audio in scams, fake endorsements, and explicit content, raising fresh questions about how artists can legally defend their digital identity.
Pop star Taylor Swift has filed new trademarks covering her voice and performing image, alongside specific spoken phrases. The filing comes as AI deepfakes and misuse of celebrity likenesses spread, raising the stakes for impersonation and unauthorized content. Swift’s move aims to add an extra legal layer against exploitation—potentially even before misuse escalates further.
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