Starbucks plans to open its first corporate technology office in India for fiscal year 2027, starting recruitment after a site is selected later this year. The move is designed to cut $2 billion in costs by reducing dependence on third-party tech providers, including roles previously outsourced during earlier restructuring. Chief Technology Officer Anand Varadarajan said external vendors charge markups and that bringing work in-house will create closer ties to teams. Meanwhile, Starbucks is relocating about 270 tech roles to Nashville and has laid off thousands of workers.
Starbucks says it will cut 61 technology jobs at its Seattle headquarters, marking a new step in its ongoing transformation. The company frames the move as part of a broader shift to sharpen focus on improving customer experiences and boosting revenue growth. The decision follows earlier restructuring that included the closure of some locations, signaling deeper operational changes.
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Tata Starbucks says it is bullish on India’s long-term coffee growth, unveiling its first Starbucks Reserve store in east India at Kolkata. The company points to rising coffee penetration and sees expansion that is both sustainable and profitable. With more outlets planned, Starbucks is using the Reserve format to deepen its presence as India’s coffee market continues to grow.
McDonald's, KFC, Taco Bell, Wendy's, and Burger King are rolling out crafted beverages featuring boba and cold foam as they chase the Starbucks customer base. The move signals a coordinated push to tap into the booming specialty drink trend, positioning their menus to compete in taste-forward, Instagram-friendly drinks that can drive repeat visits.
Starbucks is laying off workers in its technology division as part of a broader restructuring under new leadership. Some roles currently based in Seattle are expected to move to Nashville, with the company aiming to improve operations and boost sales. More workforce changes are anticipated as the turnaround plan ramps up.
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