Indian sneaker brands are rapidly gaining ground by pairing competitive pricing with style that feels culturally rooted. Targeting India’s mass premium segment, these homegrown labels are betting that shoppers will trade up from budget footwear. Yet as metro demand grows, the biggest hurdle remains building lasting trust—on quality, consistency, and brand reliability.
Sneaker brand Gully Labs has raised Rs 30 crore in Series A funding led by Saama Capital, with Zeropearl VC also participating. The money will go toward new product lines, stronger offline retail in India, and accelerated brand awareness in the US and UK. The company is aiming for Rs 100 crore in annualised revenue by FY 2026-27.
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