Walmart and Amazon are accelerating online deliveries in rural U.S. areas long deemed too sparse and unprofitable, using store coverage and newly built micro-fulfillment hubs to overcome distance and road challenges. Morgan Stanley estimates the opportunity could reach up to $1 trillion annually. Remote work and rural economic gains are swelling demand, with Amazon investing $4 billion in same-day or next-day delivery across 4,000 smaller towns last year. Walmart also leans on its footprint, with 90% of Americans living within 10 miles of a store.
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