Roku’s low-cost streaming service, Howdy, has reportedly surpassed 1 million subscribers after launching at $2.99. The milestone signals a strong appetite for cheaper, low-commitment streaming options as viewers weigh pricier services. With affordability as the headline feature, Howdy’s growth suggests the next battleground in streaming could be value-first competitors.
Swipe through stories, personalise your feed, and save articles for later — all on the app.
