Bengaluru deeptech startup Bettrlabs is digitising consumer product development through an AI-powered R&D operating system. It replicates lab workflows by reverse engineering existing products, analysing ingredient parameters, and running regulatory checks digitally. The company claims it can reduce timelines from up to seven months to 30–90 days, with 330 clients and plans to expand into the US and new categories.
IIT professors say high end corporate R&D roles are pulling demand toward IIT PhDs as companies look for advanced expertise. The shift is linked to IITs boosting in house R&D to create innovative, competitive products. Institutes including Kharagpur, Kanpur, Guwahati, Roorkee and BHU are seeing growing interest in specialized research careers.
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