Amazon’s ultrafast Amazon Now service is rolling out in the US, promising delivery in half an hour or less for an extra fee. The catch: the program began earlier in India, where deliveries take about 10 minutes. To make it work, Amazon is opening small order-processing microhubs—about CVS size—stocking roughly 3,500 products. The company is charging Prime members from $3.99, with additional small-basket fees. Amazon Now expands across major cities and targets urgent everyday essentials.
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