McDonald’s is outperforming competitors in Q1, keeping market share steady as its new Extra Value Menu strengthens demand. The strategy is built around affordability, and the early results suggest it’s not just customers who are benefiting—franchisees are reporting stronger value perception and improved performance. With rivals struggling, McDonald’s’ focus on lower prices appears to be paying off.
Tata Consumer Products is positioning itself for double digit growth by 2027, banking on its popular brands and wide product portfolio. The company plans selective, smart price adjustments to offset rising costs, while easing coffee prices and stable tea costs provide additional support. With investors increasingly confident, the strategy aims to keep momentum despite market pressures.
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Nestle India said macro headwinds are rising, including Iran war-related risks, inflation pressure, and expectations of a weak monsoon. The company plans higher advertising, technology and capital expenditure to manage uncertainty, while maintaining price discipline. Even with these challenges, Nestle India reported strong growth in the March quarter and reiterated its focus on volume-led growth in core categories.
FMCG firms say the Gulf war has sparked sharp, widespread jumps in raw material costs. To respond, companies are tightening budgets and moving to daily price surveillance, signaling frequent price changes across categories. Analysts warn this could strain the fragile consumer spending recovery that was boosted by recent tax reductions.
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