United Breweries, the maker of Kingfisher beer, is planning to withdraw from unprofitable regions after soaring input costs and rigid state-controlled pricing squeeze margins. With profitability taking a hit, the company says it will make hard choices on supply levels, promotions, and which markets to prioritize to protect financial viability.
India’s beer industry is facing “major trouble” as war-related cost spikes, supply chain disruptions, and government pricing controls squeeze margins. United Breweries CEO Vivek Gupta says support is needed to keep growth and innovation alive. On the ground, consumers are trading down to cheaper options and buying smaller pack sizes, worsening demand pressure.
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