A decade after Nexa’s launch, Maruti Suzuki is gearing up for Nexa 2.0 to pull in aspirational younger buyers. But Nexa’s premium positioning is being stress tested by capacity constraints and heavy dependence on a handful of models. The big question: has Nexa built a durable brand identity—or merely upgraded the showroom experience while scaling stays tight.
India’s electric car market is shifting upward. Carmakers are pushing more expensive models, and sales in the ₹20–30 lakh bracket are rising sharply. Meanwhile, cheaper EVs under ₹10 lakh are losing ground. Luxury EV demand remains strong, signaling growth at the top even as it may slow down broad, mass adoption.
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Heineken’s India operations recorded modest, low single digit revenue growth in the March quarter of 2026. While the overall picture stayed muted, premium beer delivered strong gains, reflecting the company’s push to expand its premium portfolio. It also introduced a new variant aimed at mainstream drinkers, though updated accounting policies muddled volume reporting.
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